SEO in a nutshell…(well a video in this case)

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Watch this short fun video about Search Engine Optimisation

Animation by The Draw Shop

SEO stands for “search engine optimisation.” It’s a process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines.

Google and Bing are the biggest search engines, and they use algorithms to examine the content on a given page in order to decide what that page is about. Then, based upon more than 200 factors, they decide how relevant that page is to certain keywords.

The job of a search engine, like Google, is to find content that matches your query — or, the basic question you’re asking, like:

How far is the earth from the sun?
Who is the lead singer of Led Zeppelin?
What is a freemason?
Those questions contain keywords. The more your content matches those questions, the better the experience for the user.

When you make people happy, you make Google happy.

Thanks to

If you need help expert advice with your SEO give our office a call on 01425 480296