The Font War Continues

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It is NO secret that there are some fonts that are a swear word in the book of design. Comic Sans is amongst the swear words, and in my opinion, it’s not THE worst, but sits alongside others like New Times Roman – no better – no worse!

 

 

Here is an interesting video from Business Insider ‘Why you should use an ugly font like Comic Sans’

Now, let me be clear about this I AM NOT SAYING YOU SHOULD USE AN UGLY FONT LIKE COMIC SANS, but the angle in this video, brings a good argument (and apparently researched with actual numbers), however, I will emphasise, the point is using an ugly font like Comic Sans may have it’s place in education or training ONLY. Perhaps I’m too critical, or perhaps coming from a design background, if a training slide popped up in front of my eyes in Comic Sans, I know my brain would disengage. I couldn’t possibly take the teacher / lecturer seriously after that.

I’d love to know what you think. Drop me a line. Just don’t swear at me or send me a message in Comic Sans! karin@bigmouthdesign.co.uk

 

Don’t Tell the Whole World on Social Media – ‘It’s Holiday time’!

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Your social posts could put you at risk of a break in

With airlines fully booked for the next few months, holidays are still very much on the minds of most! When you’re on holiday this summer, think twice about posting pictures on social media sites while you’re away: you might be accidentally advertising that your home is empty and increasing the risk of a burglary.

Be careful what you post and when

Posting holiday snaps and sharing your location on social media like Facebook, Instagram and Twitter while you’re travelling could invalidate your home insurance as it shows that your home is likely to be unoccupied. If criminals find out your address, they could try breaking in. Sharing details and pictures of expensive new purchases on social media can not only be seen by your friends and followers but can be shared and retweeted so strangers see them.

Review the privacy settings on your social media accounts and make sure only trusted people can see your posts while you’re away.

Consider not posting holiday pictures until you get back. Vigilance is the watchword: a picture online is not the same as a framed, family snap on the mantelpiece at home, only to be seen by people you know well.

TIPS TO STAY SAFE ON SOCIAL

Tips to stay safe on social

 

Nationwide recommend you avoid taking that excited selfie of you arriving at the airport. Instead, relax, enjoy your holiday and post a selection of the best photos online when you get back.

Go ahead and share our post to your work colleagues, friends and family!

If you would like a chat about your social management and reputation, send your details to hello@bigmouthdesign.co.uk

The Psychology of Colour in Marketing and Branding

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Amazingly, colour has an influence that affects every aspect of our lives. So much so, that more and more incredible products are being developed to help colour blind people experience a sense of normality – when it comes to colour.   psychology of colour in branding

Colour is an element of our daily lives that we take for granted on every level. Colour affects our emotion, behaviour and even product choice. It is not surprise then that the colours we use on our logo’s and branding has a massive psychological influence.

Can you imagine if Coca-Cola was green or purple, or if Lego was all black? How differently would we respond to and use these products? Happy face enoji’s are not yellow because the designer liked the colour, but because if you use a good designer, you will know that most designers have spent considerable time learning and understand the psychology and influence of colour. Yellow is a happy colour!

Studies of the theory, both scientific and non-scientific, are aplenty.

The colours you choose to represent your brand are important because they will undoubtedly influence the message you are conveying.

 

brand recognition

 

Colour psychology is the study of hues as a determinant of human behaviour. Colour influences perceptions that are not obvious, such as the taste of food.

What are the happiest colours in the world?

 

 

Warm colours. Red, orange and yellow are next to each other on the wheel and are all warm colours. Warm colours often evoke feelings of happiness, optimism and energy. However, yellow and orange can also slightly irritate the eyes and red can increase a person’s appetite. Your designer should know when to incite the best of your emotions!

 

brands by colour

What do colours mean for brands?

Red – For Danger, Passion, Excitement & Energy

Orange – Fresh, Youthful, Creative & Adventurous

Yellow – Optimistic, Cheerful, Playful & Happy

Green – Natural, Vitality, Prestige & Wealth

Blue – Communicative, Trustworthy, Calming & Depressed

Purple – Royalty, Majesty, Spiritual & Mysterious

Many studies on the relationship between colour and branding reveal that up to 90% of snap judgements made about products can be based on colour alone, that colours influence how consumers view the ‘personality’ of the brand in question, and that the relationship between brands and colour hinges on the perceived appropriateness of the colour being the right ‘fit’ for the brand.

How do Colours Influence People?

 Red – Creates a sense of urgency, which is good for clearance sales

Blue – The preferred colour of men, tranquillity, and calm

Green – Associated with health, tranquillity, power, and nature

 Purple – Commonly associated with royalty, wisdom, and respect

Orange & Yellow – Cheerful colours that promote optimism

brands by colour

Brands by colour

Red – Creates a sense of urgency, (good for clearance sales, danger, intimidate action). Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

Blue – The preferred colour of men. It’s associated with peace, water, tranquillity, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common colour used by conservative brands looking to promote trust in their products.

Green – Associated with health, tranquillity, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-ageing products.

Orange & Yellow – Cheerful colours that promote optimism. Yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used too frequently.

Grey – Symbolises feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of colour or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

If you feel your brand can do with a colour-makeover, please get in touch. We know a thing or two about colour and branding. If you think you know someone who would enjoy our article, please go ahead and share it!

Call Karin on +44 (0) 1425 205403 and say hello.

4 Reasons Not Having a Social Media Strategy Can Hurt Your Business

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It’s hard to imagine that there are still businesses out there that don’t appreciate the power that digital marketing and social media offers.

It’s actually pretty common that a new business wants to get discovered and increase sales, but they don’t want to invest the time or money in a proper social media strategy. And while there are some great benefits to creating a successful social media strategy, not having one can really hurt your business.

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Speling Misstakes! eeerrrgghhh

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If you are dyslexic, I feel your pain.

Not many people know that I am horribly dyslexic. Seriously, it’s been a life long struggle. Not one that has ever resolved with a ‘happy ever after’ ending! When I was in the first year of school (a year earlier than other kids mind you), I discovered that I was in fact also completely ambidextrous. ‘Ooooh, that sounds fun’ – not!

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Infographic To Explain Content Marketing

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Infographic on content

 

Every illustrator needs an elevator pitch. Mine usually goes something like this:

“I’m an illustrator. I create visuals for social media and content marketing.”

Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s content marketing?

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Twiangulate

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Funny word huh!…. Not so funny when you get how powerful this little analysing tool is!

 

twiangulate

 

So what exactly is it?

It helps you to find common/biggest followers for any twitter user

Twiangulate discovers hidden tweeters, friends of friends (or friends of enemies), micro-influentials who only insiders follow… or sometimes just friends you haven’t yet seen tweeting.

But don’t we already have lots of ways to find tweeps?

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