4 Reasons Not Having a Social Media Strategy Can Hurt Your Business

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It’s hard to imagine that there are still businesses out there that don’t appreciate the power that digital marketing and social media offers.

It’s actually pretty common that a new business wants to get discovered and increase sales, but they don’t want to invest the time or money in a proper social media strategy. And while there are some great benefits to creating a successful social media strategy, not having one can really hurt your business.

Here are four reasons why not having a social plan can be a major misstep:

 

4-reasons

 

1. Social Media is the Most Cost Effective Way to Target Consumers Online

What if I told you that our agency routinely sees highly targeted website traffic from Facebook for as little as £0.03 per click? Let me show you this example. We designed a logo for Thula Thula Safari Lodge. We posted the new logo onto our Facebook page and boosted it for 5 days. The entire campaign cost me £9.00. The analytics show me that I had 267 Engagements and 1,734 People Reached. Best of all I have new contacts making enquiries! Where else can you spend so little on advertising – reach 1,734 targeted audience and potentially invoice £thousands in revenue from 1 post? It’s up to me now to convert those enquiries to sales!

5-big-mouth-design-company

The average cost per click on Google Adwords can be between £0.20, so you would be paying up to 20x more in some cases.

The targeting parameters social advertising offers are so detailed that with the right strategy you can get great exposure with even the most niche audiences. If you aren’t employing a social media strategy, you’re probably paying way too much for your current digital advertising campaigns.

2. Consumers Expect Access to Brands

33% of consumers prefer to use social media rather than the telephone to contact brands for such interactions

Did you know that the average person checks their phone approximately 150x per day – and checks Facebook roughly 14x per day? You may not, but your potential client does!

Since digital consumers are addicted to being digitally connected, they expect accessibility to the brands they do business with. By not having a social media strategy, these users have much less access to your brand, and are therefore less likely to do business with you.

It’s estimated that 67% of consumers now turn to social media sites as a way to get customer service. It’s true!  On several occasions, having had no response from customer services, resorted to social media to get a speedy response. Furthermore, 33% of consumers prefer to use social media rather than the telephone to contact brands for such interactions.

With this expectation of access and responsiveness, not having a social media strategy could cost you customers and revenue.

67% of consumers now turn to social media sites as a way to get customer service

3. Social Media Boosts SEO

I don’t proclaim to be an SEO expert, however, there has been a fundamental shift over the last few years when it comes to optimising a website for search engines.

In the past, marketers would spend hours trying to build links and stuff keywords everywhere possible. Now, content is super important when it comes to search rankings. And how do people usually discover and digest blog content? Social media.

Distribution of your content through a solid social media strategy helps attract more users to your website, helps generate social signals and demonstrates authority – all of these factors are correlated with better search rankings.

Even social media profiles themselves rank in search engines, so if you don’t have profiles established, you’re losing real estate for your brand with certain searches.

Long story short, not having a social media strategy is a disservice to the search engine optimisation of your website.

4. Customer Retention

The top inbound marketing tool that can help bolster customer retention is email. A close second is social media.

With an effective social media strategy, you can help influence repeat business through high-quality customer service, customer sentiment analysis and social advertising to specific segments of your customer base. You can also position your brand as a go-to resource for your industry with your content strategy.

Without a social media strategy, you’re likely missing out on some key tactics that can help keep your customers engaged, happy and continuing to do business with you.

There you have it – four solid reasons why not having a social media strategy can actually hurt your business. While social media marketing is something that takes a lot of time and practice to do right, social media marketing drives business value.

If you would like a conversation about your social media, give Karin a ring on 01425 480296

Original article by Nate Mendenhall and edited by Karin du Plooy

Speling Misstakes! eeerrrgghhh

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If you are dyslexic, I feel your pain.

Not many people know that I am horribly dyslexic. Seriously, it’s been a life long struggle. Not one that has ever resolved with a ‘happy ever after’ ending! When I was in the first year of school (a year earlier than other kids mind you), I discovered that I was in fact also completely ambidextrous. ‘Ooooh, that sounds fun’ – not! I have been the cause of many a raised eyebrow at the dinner table. So here are some of the weird things I do naturally:

  • I wear my watch on my right arm
  • I eat with my knife and fork switched over
  • I surf and skateboard with my right foot forward
  • I hold a tennis racket with both hands
  • I can throw a ball pretty accurately with both hands

and so on…

Back in the day, children were discouraged from using their left hand. I remember clearly, the teacher taking the pencil from my left hand and  showing me how to hold it in my right hand over and over until it has become natural to write with my right hand. This has always left me wondering – was I in fact always left handed or was my right hand more dominant? Whatever the answer, the left-brain-right-brain dilemma has played out in every aspect of my life.

stpo

Spelling. It’s just not always logical to me. My brain wants to spell a word that way it’s spoken.

‘norty’ makes more sense to me than ‘naughty’! Another common mistake I make is inverting letters, such as teh / adn / thne / si, and so on. Not so long ago I made this mistake. On my LinkedIn profile, my business name was entered like this: BigMouth Deisgn. It was there for months until some kind soul sent me a private message. A mistake like that can cost you. They can cost you a potential new job (if your spelling mistake is on your CV), or a new client or readers on your blog.  You cannot afford to make spelling mistakes – EVER!

On a very positive note, I’ve developed a pretty advanced set of vocabulary words.

If I’m texting a message and I can’t get the spelling right, I can think of at least 5 other words that mean the same thing, that I can perhaps spell without making me look like a complete idiot! I even managed to get through MBA exams, immigration forms, and some other pretty hairy situations using my built in thesaurus!

But here is a gift of the day and age in which we live (Thank you Tim, who invented the internet)! There are now a plethora of wonderful tools online to help people like me, and for folks like you who perhaps just make the odd silly mistake – for FREE!  Yes, we have a basic spell check on office programs and spell check on Google Mail  etc., but I’d like to share this – one of my very favorite online tools, Grammarly 

If you are a ‘blogger’, then this wonderful tool is a must!

grammarly-logo

Grammarly is an English language writing-enhancement platform developed by Grammarly, Inc., and launched in 2009. Grammarly’s proofreading and plagiarism-detection resources check for a writer’s adherence to more than 250 grammar rules. There is a free version and a paid-for version. ABSOLUTELY LOVE THIS LITTLE GEM, and can’t rave about it more!

How do you get it? Using Google Chrome as my internet browser, (which I find the most stable), it can be downloaded as an extension on your settings or on the app store.

When you’ve had a snoop around and you fall in love (with Grammarly, or otherwise…I’m a softie for love stories), let me know! karin@bigmouthdesign.com

 

 

 

 

Mastering Twitter

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Twitter is one of the best social media platforms to find buyers for your business, products, and services.
Twitter is HOT right now, but there are few little tweaks you can do that nobody tells you about in order to effectively leverage Twitter to build your business.

I could never figure out what I was doing wrong. I was tweeting regularly, following people who followed me, following twitter suggested profiles, using hashtags and even though I was SLOWLY building my followers, I had zero engagement, zero people favoriting my tweets, and was getting no leads for my business. I thought I was doing everything right, but it turns out I was doing everything wrong!

Here are my top 7 tips twitter marketing tips.

1.45 Twitter Tip #1. Let Twillow help you understand your followers and who you are following your target audience
2.30 Twitter Tip #2. Scheduling. I don’t have time to post 20 tweets a day! What now? How many posts should I schedule?
3:11 Twitter Tip #3. Play with Visuals. Will visuals get me more follows and why won’t the image I used on Facebook work in Twitter?
3:42 Twitter Tip #4. Use the tools. Hootsuite or Buffer to automate?
4:14 Twitter Tip #5. Timing. What is the best time for me to tweet?
4:42 Twitter Tip #6. Know your limits
5:41 Twitter Tip #7. Automate. Is Crowdfire useful?

Susie Taylor gives some short sweet and powerful tips to help your everyday activity.  Follow the link below…

Twitter logo

by Karin du Plooy

SEO in a nutshell…(well a video in this case)

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Watch this short fun video about Search Engine Optimisation

Animation by The Draw Shop

SEO stands for “search engine optimisation.” It’s a process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines.

Google and Bing are the biggest search engines, and they use algorithms to examine the content on a given page in order to decide what that page is about. Then, based upon more than 200 factors, they decide how relevant that page is to certain keywords.

The job of a search engine, like Google, is to find content that matches your query — or, the basic question you’re asking, like:

How far is the earth from the sun?
Who is the lead singer of Led Zeppelin?
What is a freemason?
Those questions contain keywords. The more your content matches those questions, the better the experience for the user.

When you make people happy, you make Google happy.

Thanks to Copyblogger.com

If you need help expert advice with your SEO give our office a call on 01425 480296

 

Infographic To Explain Content Marketing

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Infographic on content

 

Every illustrator needs an elevator pitch. Mine usually goes something like this:

“I’m an illustrator. I create visuals for social media and content marketing.”

Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s content marketing?

I like this little summary by the Content Marketing Institute:

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

I’d qualify that slightly: some content might simply be entertaining. You’re making the prospect happy, and your brand will be linked to that experience. Making people happy, making them laugh, creates goodwill and keeps you top-of-mind.

Lukas Kircher of C3, summed up content marketing in a way that brought it into sharper focus for me. I thought his insights deserved wider distribution. I decided to create an infographic to that end.

Here it is. I hope it gives you a better understanding of what content marketing is, and what makes it successful.

 

infographic on content 2

 

Here are a few detail images that make it easier to read the fine print

 

infographic on content 3

infographic on content 4

infographic on content 5

Illustrations can tell stories on an emotional level that words can’t reach. Infographics tell stories that help people learn and retain information.

Mark Armstrong is an illustrator specializing in humor, branding, social media, and content marketing. You can view his portfolio in slideshow format. He also creates videos like this one done for Coca-Cola Journey

If content is something you need a helping hand with, contact Karin@bigmouthdesign.co.uk

Twiangulate

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Funny word huh!…. Not so funny when you get how powerful this little analysing tool is!

 

twiangulate

 

So what exactly is it?

It helps you to find common/biggest followers for any twitter user

Twiangulate discovers hidden tweeters, friends of friends (or friends of enemies), micro-influentials who only insiders follow… or sometimes just friends you haven’t yet seen tweeting.

But don’t we already have lots of ways to find tweeps?

Twitter’s SUL and its new “user generated” Lists are monocular glimpses of a dynamic, multi-dimensional world. We need tools that express the insights and judgments of small groups, rather than of single individuals or giant crowds.

Your search results highlight the people with the fewest followers. Why?

Services like Twitterholic do an excellent job of tracking power-tweeters like Barack and Perez. The people that Twiangulate pinpoints may often be obscure, but we think they’re anything but unimportant. By definition, these people are followed by two or three people you are already interested in, so they’re more likely to be important to you than those Twitter stars everybody follows.

Who is building Twiangulate?

The team behind Pressflex and Blogads, led by @hc, with @megwegk310, @kaleycatherine, and @JNSiracusa. We designed the original Twiangulate to serve our own needs and since then have responded to friends’ requests for additional features.

When I search my own “biggest followers,” why don’t you show @BarackObama following me?

We want to focus on meaningful results. @BarackObama follows 740,646 people, and as far as we can tell, their names and distribution is pretty much random. Same for other tweeps who follow 10s or 100s of thousands of people.

What does “common friends” mean?

Friends = people someone follows. We originally used the word “followee” but this sounded too arcane and “friends” is the term used in the API.

What are some examples of “common friends” searches?

Try some of the following combinations and maybe you’ll get it: ev + biz + jack, carr2n + jayrosen_nyu + jeffjarvis, PerezHilton + ParisHilton + iamdiddy, markos + maddow + michellemalkin, TEDchris + SteveCase + pierre, robcorddry + rainnwilson + SarahKSilverman, hc + Jason + nicknotned or jimmy_wales + kevinrose + Caterina.

On the map of “biggest followers” why don’t all the people link to the tweep who was the subject of the search?

This map shows two-way follows, so if the searchee isn’t following a big follower back, the link isn’t displayed.

Who should I contact if I want to write an article about Twiangulate?

Please write press at blogads.com.

How do you say Twiangulate in Latin?

QUEM SEQUITUR QUI?

Twiangulate just seems to keep evolving. Where does it end?

Mr. Godot told me to tell you he won’t come this evening but surely tomorrow.

Twiangulate is a great tool to analyze the followers of any Twitter user.  For example, just enter the Twitter handle of any user and choose the Biggest Follower tab.  Twiangulate will then tell you who are the most influential people following that particular user.

Similarly, you can also find Common Followers between 2 or 3 different Twitter users, find Common Friends between users or Obscure Friends for any user. Obscure friends are those users that have a really low number of friends and followers. You can instantly tweet any of these results or choose to follow any user in any of the 4 result sets. You can also create a custom map of connections between different Twitter users or view recently created public maps.

Why do I need to know this you ask?  What exactly is Twiangulate for?

Twiangulate discovers hidden tweeters, friends of friends (or friends of enemies), micro-influentials who only insiders follow… or sometimes just friends you haven’t yet seen tweeting.

Your search results highlight the people with the fewest followers. Why?

Services like Twitterholic do an excellent job of tracking power-tweeters like Barack and Perez. The people that Twiangulate pinpoints may often be obscure, but we think they’re anything but unimportant. By definition, these people are followed by two or three people you are already interested in, so they’re more likely to be important to you than those Twitter stars everybody follows.

When I search my own “biggest followers,” why don’t you show @BarackObama following me?

You need to focus on meaningful results. @BarackObama follows 740,646 people, and as far as we can tell, their names and distribution is pretty much random. Same for other tweeps who follow 10s or 100s of thousands of people.

What does “common friends” mean?

Friends = people someone follows. We originally used the word “followee” but this sounded too arcane and “friends” is the term used in the API.

On the map of “biggest followers” why don’t all the people link to the tweep who was the subject of the search?

This map shows two-way follows, so if the searchee isn’t following a big follower back, the link isn’t displayed.

 

Getting more control over your Instagram ads?

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Just what you need to know!

If you are looking at Instagram advertising,  good chance you are already familiar with Instagram.  It’s a powerful social media that has launched many unknown food / fitness / product / fashion / travel…unknowns into digital stardom. As you would already know, Instagram only really works by app on your mobile device. Instagram was not designed for PC.

 

There is no question that Instagram is a powerful player in the social media domain, but more recently with Facebook behind the wheel, you can be assured there is going to be a bigger focus on advertising going from strength to strength.

 

‘All too much for me’,  you say, well Fleur Ottaway, has put together a very clever step by step guide to get you going.

If you want more great tips and treats like this one, don’t forget to follow us on our Facebook page or if you would like to train your brain, sign up!

 

Have you considered using Power Editor?

Using Facebook’s Power Editor can allow you to reach a refined Instagram audience.

In this article, you’ll discover how to create Instagram ads easily using Power Editor.

create instagram ads with facebook power editor

Discover how to easily create Instagram Ads using Facebook’s Power Editor.

#1: Connect Your Instagram Account to Your Facebook Page

If you haven’t already done so, you’ll need to connect your Instagram account to your Facebook page.  If you have, you can skip ahead to the next section.

Visit your Facebook business page and click on the Settings button in the top right-hand corner.

facebook page settings

Settings button for Facebook business pages.

Once inside the settings of your page, click on Instagram Ads, located in the left-hand menu.

instagram ads option

Linking your Instagram account to Facebook.

From here, you’ll click the blue Add an Account button to connect your Instagram account.

connect instagram account to facebook

Add your Instagram account.

You have the choice to connect an existing Instagram account or create a new one. Fill out the requested information and click the blue Confirm button when you’re finished.

connect instagram account to facebook

Log into or create your Instagram account.

Once your Instagram account is added, it should look similar to the screenshot below.

connect instagram account to facebook

Instagram account linked to Facebook business page.

Completing this process means you’ll be able to access your Instagram account in Power Editor. Next, we’ll discuss Instagram ad design tips and requirements before you begin setting up the ad in Power Editor.

#2: Design Your Instagram Ad

This next step shows you some best practices for your ad design and destination. Instagram has certain size requirements for photos and videos. In addition, there are certain types of ads you may be familiar with for Facebook that aren’t currently available for Instagram.

Visual Media Specifications

For picture ads, you’ll want to use an image size of 1080 x 1080 pixels (square). Use the same square aspect ratio for video ads (.mp4 or .mov) and a minimum 720p resolution. Video ads should be no more than 60 seconds long.

instagram photo ad size

Instagram picture ad size.

It’s important to choose visually engaging, attractive media to entice users to interact with your ad. Note that Facebook’s advertising rules still apply: text on your photos should cover 20% or less of the photo, and don’t layer any buttons on your media. You can use Facebook’s grid tool to check the percentage of text in your photo.

facebook grid tool

Facebook’s grid tool.

Ad Campaign Objectives

Currently, Instagram ads are available for 6 of the 14 campaign objectives in Facebook. Promoting an Instagram profile or pre-existing Instagram post is currently not available. Instagram ads are delivered in the same manner as dark posts. Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page.

The available campaign types are listed below:

  • Page post engagement (dark post)
  • Clicks to website
  • Website conversions
  • Mobile app installs
  • Mobile app engagement
  • Video views

After you design your ad and choose your campaign objective, you can move on to setting up your ad in Facebook’s Power Editor.

#3: Set Up Your Instagram Ad in Power Editor

Here’s a walk through of how to set up and schedule your Instagram ad using Power Editor.  (a plugin that works with Google Chrome)  You can set up Instagram ads inside Ads Manager; however, Power Editor has fewer restrictions.

Open Power Editor

To open Power Editor, visit your Facebook Ads Manager and click on Power Editor in the top menu bar.

access facebook power editor

Opening Power Editor.

Alternatively, if you’re using Facebook’s Business Manager, you can click on the top left-hand menu labeled Ads Manager and select Power Editor from the drop-down menu.

access facebook power ediotr

Power Editor for Business Manager users.

Power Editor will open in a new window, which will look similar to the screenshot below.

facebook power editor

Facebook’s Power Editor.

Creating a New Instagram Ad Campaign

Three parts make up an ad in the Facebook ad platform: campaign, ad set, and ad. We’ll go through each section so you can recognize the location for future edits.

To begin, click the Create Campaign button, located on the left of your screen under the Manage Ads heading.

create instagram ad campaign

Create New Campaign button.

You’ll see a pop-up asking you to choose and label each of the following: Campaign, Ad Set, and Ad. Remember the campaign objectives available for Instagram:

  • Page post engagement (dark post)
  • Clicks to website
  • Website conversions
  • Mobile app installs
  • Mobile app engagement
  • Video views

create instagram ad campaign

New ad campaign window in Power Editor.

In the Campaign box, type in Instagram Ad and choose the objective Clicks to Website.

create instagram ad campaign

Choose and label your campaign objective.

In the Ad Set box, click the checkbox to create a new ad set and also label it Instagram Ad. Note: You can change labels later if needed.

create instagram ad campaign

Label the ad set.

In the Ad box, click the checkbox to create a new ad and label it Instagram Ad. Click the blue Create button when finished.

create instagram ad campaign

Label the ad and click Create.

At this point, you’ll see the Campaign tab. There isn’t anything left to do on this tab, soclick on the second tab down called Ad Sets.

create instagram ad campaign

Ad Set tab location and view.

Inside the ad set, you can edit the schedule, budget, and targets. Select Instagram Only for the ad placement. Then set your budget and schedule.

create instagram ad campaign

Choose your budget and schedule.

Next, scroll down to set the audience targeting.

create instagram ad campaign

Set up your ad targeting options.

Scroll further down the screen to find the section labelled Placement. It will be set to Automatic, like the screenshot below.

create instagram ad campaign

Ad set Placement section.

Since you want to run this ad on Instagram only, select the radio button for Choose Your Placements. This allows you to edit where this ad displays. Turn off each placement.Leave the blue check mark for the Instagram placement only.

create instagram ad campaign

Choose Instagram placement.

You’ll now move into ad creation. Click the third tab in the far left-hand menu to open the Creating Ad tab.

create instagram ad campaign

Open the Ad Creation tab.

To begin, under the Destination section, choose the correct page from the drop-down menu.

create instagram ad campaign

Choose your page.

You should now see the Facebook page and associated Instagram account listed. If you don’t see the Instagram account, go back to Step 1 to ensure you added it to your page correctly.

create instagram ad campaign

Ensure your Instagram account is connected.

Scroll down to the Create Ad section to add the media. This example uses an ad with a single image. Select the radio button and upload the picture created previously.

create instagram ad campaign

Choose the ad creative option and upload the file(s).

Scroll down to fill out the remaining information for the ad. Include the website link, display URL, caption text, and the call-to-action button.

create instagram ad campaign

Fill out the ad copy and details.

You can see a preview of the ad to the far right. This is how the ad will display on Instagram. Notice the call-to-action button because it will be clickable in the Instagram news feed and will take people to the website link previously entered.

preview instagram ad

Instagram ad preview.

Now that everything is filled out, activate the ad by uploading it to the Ads Manager.Click the green Review Changes button in the top right-hand corner.

instagram ad review

Click the Review Changes button.

You’ll be asked to confirm your changes. If there are any problems with your ad, at this point you may see an error message letting you know what’s wrong. If no errors display,click the blue Continue button.

instagram ad review

Review changes and look for any error messages.

A confirmation window appears once the changes have been uploaded. Click the blue Done button to close the window.

instagram ad review

Confirmation window.

The ad has now been uploaded. If you want to view any of the results of your ad during the campaign, you can use Ads Manager to monitor it.

instagram ad analytics

Ads Manager performance monitor.

Your ad will now run inside Instagram. However, it’s important to note that you won’t see the post on your Instagram account because it’s a dark post. If anyone comments on the ad, you can reply to people through the Instagram mobile app.

Conclusion

Instagram can be an effective platform to advertise on, especially for visual or mobile app promotions. To truly test the Instagram ad platform, create your Instagram ad campaign as a stand-alone campaign like we did in this guide and use it to shape your future Instagram ad strategies.

Let us know how you get on: Karin du Plooy, BigMouth Design

‘Are Mermaids real?’ …and other top Google searches

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“How to get away with murder?”, “Who let the dogs out?”, and “Do cats fart?” were among other big questions…

So every now and then, we just feel like reading some mindless nonesense that is not going to add value to our lives.  Something that doesn’t stir an emotion that will take an emotional toll.  We just want to sit. Not think. Sort of like watching ‘The Middle‘ on TV. It’s funny, we can all relate, you don’t have to think (other than reaching for your cup of tea – if you are in England), you just laugh.

This post is one of those reads. It will not enhance your life.  But it is funny / amazing / astounding / weird and well, a little bazaar.

There are no shortage of questions we have, and the internet has no shortage of answers. Whether looking for advice on buying a home, or determining the religious beliefs of politicians, we frequently turn to the world wide web for answers.  Uncovered was both inspiring and depressing.

Using Google Autocomplete hundreds of the most common questions typed into the Google search bar, specifically in America, were compiled. Those searches were run through Google Trends to determine which state queried each of these selected searches the most over the past 12 years. To be clear, the list below does not represent what each state Googles the most, it simply shows the searches each state Googles more frequently than the other 49 states and the District of Columbia.

This is quite mind blowing!

Google-search-mapx1

 

ALABAMA:  Who is Jesus? / Who owns FOX News? / Who is Lucifer? / Is Donald Trump married? / How to vote?

ALASKA:  How to smoke salmon?

ARIZONA:  Who vetoes bills? / What is hominy? / What is the minimum wage? / Why is my computer so slow?

ARKANSAS:  Where is Syria? / Who won the Civil War? / What is zika? / When is Veteran’s Day? / Is Adele married? / Is God real? / Is Pluto a planet? / How to vote on The Voice? / Why did the chicken cross the road?

CALIFORNIA:  What is sexism? / What is Jello? / What is a mullet? / What is spirituality / What is anarchy? / Where is Iraq? / Is O.J. guilty? / How to get divorced? / Who owns MSNBC? / Who qualifies for Medicare? / What is nihilism? / Am I asexual? / How to become an accountant? / Where does bacon come from? / When is Burning Man? / When is Coachella? / When is kitten season? / Is a coconut a nut? / Is Bran the Three-Eyed Raven? / Is coffee bad for you? / Does bread make you fat? / Is honey vegan? / Is Bernie Sanders vegan? / Is karma real? / Is Uber safe? / Where is the nearest Starbucks? / Why are people racist? / Do jellyfish have brains?

COLORADO:  What is fracking? / What is hash? / What is paleo? / Who is Edward Snowden? / Where is Waldo? / What is dry ice?

CONNECTICUT:  Will Trump win? / What is the American dream? / How to be pretty?

DELAWARE:  Who run the world? / How to get away with murder? / Who is Young Metro?

DISTRICT OF COLUMBIA:  When is Ramadan? / Where is Obama today?

FLORIDA: Where is Israel? / Who owns CNN? / What is A.A.? / Is adultery illegal? / Where is Siri? / What is quantum physics? / Are UFOs real? / When is high tide? / When is Opposite Day? / Is Kasumi a synth? / Is magic real? / Which Disney princess am I? / Why are Americans so stupid? / How to be famous? / How to be rich? / Why does everyone hate Florida?

GEORGIA:  Who created God? / Who is in the Illuminati? / What is calamari? / What is adultery? / What is ovulation? / Who is going to be the next president? / Was Jesus black? / Who is Allah? / Is DMX dead? / Is Jesus real? / Is Vietnam communist? / How to hack an Instagram account? / How to improve credit score? / How to hotwire a car / Where is weed legal? / When is a woman most fertile? / Why are my nipples so sore? / How to be a man? / How to become a stripper? / Is Africa a country?

HAWAII:  What is foie gras? / What is Instagram? / How to write a resume? / How to YouTube? / What is the meaning of life?

IDAHO:  Is Ted Cruz the Zodiak Killer? / How to be single? / What is federalism? / What does “Netflix and chill” mean? / Is Netflix down? / How to meditate? / What is the electoral college?

ILLINOIS:  What does OPP mean? / Is Trump winning? / What is falafel? / What is pâté? / What is NATO? / Was Jesus real? / Is Bill Cosby guilty? / Is JoJo engaged? / Was Hitler elected? / Why are TSA lines so long? / How to jump a car?

INDIANA:  What is presidential? / What is Islam? / What is Judaism? / How many states are there? / What is communism? / What is Jupiter made of? / What is natural selection? / What is satire? / Do midgets have night vision? / Are aliens real? / Is Bigfoot real? / Is global warming real? / Is Bernie Sanders a democrat? / Was Clinton impeached? / What is the constitution? / What is the first amendment? / What is the second amendment? / How to be popular?

IOWA:  Where is ISIS? / Who is Bernie Sanders? / What is a caucus? / What is a socialist? / What is socialism? / What is Snapchat? / Is Lady Gaga married? / Is Ted Cruz hispanic? / Do penguins have knees?

KANSAS:  What is Syria? / How to make meth?

KENTUCKY:  What are jorts? / How to pass a drug test? / What is catfishing? / How to make a baby? / What is hemp? / Who is Siri? / Which side is your appendix on?

LOUISIANA:  What is Scientology? / When is hurricane season? / When is Wrestlemania?

MAINE: Who won Survivor? / What is a blue moon? / How to knit? / Is Bernie Sanders Jewish?

MARYLAND:  Did O.J. do it? / Is Joe Flacco elite? / Who unfollowed me? / Who runs the world? / When is it going to snow? / Why do I owe taxes?

MASSACHUSETTS:  Who’s on first? / Can I kick it? (Yes, you can) / When is Columbus Day? / How to negotiate? / How many beers in a keg? / Where have all the cowboys gone?

MICHIGAN:  Is Trump presidential? / What’s the weather today? / Who is Ron Paul / What causes depression / Where is Canada? / How much caffeine is too much? / Who is Muhammad? / When is Lent? / Is Mr. T dead? / How to be a good girlfriend?

MINNESOTA:  Is funner a word?

MISSISSIPPI:  Am I pregnant? / Who am I?  /  Can I get a what what? / Is Obama the antichrist? / Who is Prince? / Is Prince dead? / Who killed Tupac? / What is love? / What is Common Core? / What is gout? / What is HPV? / Are mermaids real? / Who is Harriet Tubman? / How to lose belly fat? / How to lower blood pressure? / How to make money? / Where is Rihanna from?

MISSOURI:  Who has played Batman? / When is tornado season? / Am I a psycho?

MONTANA:  How to move to Canada? / What is corned beef? / What is Gluten? / Is Bernie Sanders out?

NEBRASKA:  Who owns Budweiser? / When is Arbor Day? / What is Tinder?

NEVADA:  Who invented pizza? / What is asexual? / When is spring break? / Is Reddit down? / Where is Area 51? / What is Burning Man?

NEW HAMPSHIRE:  Who Framed Roger Rabbit? / Who should I vote for? / Is Bernie Sanders married?

NEW JERSEY:  Who is Hillary Clinton? / How to stop Trump? / How to make friends? / Is time travel possible? / When is iPhone 7 release date? / Is weed bad for you?

NEW MEXICO:  Where is Mars? / Why is the sky blue? / How to be emo? / Do dogs dream?

NEW YORK:  Am I bisexual? / Am I an alcoholic? / Am I a democrat? / Where my dogs at? / Is Cornell an Ivy League school? / What’s a millennial? / Who killed Biggie? / Who to invade next? / Who unfriended me? / How to meet women? / Who is Banksy? / When is Passover? / Is Mercury in retrograde? / Is wine gluten free? / How to ask for a raise? / Is Hillary Clinton left handed? / Is Bernie Sanders a communist?

NORTH CAROLINA:  Who is the antichrist? / Who built the Great Wall of China? / What is Buddhism? / What is Hinduism? / What is religion? / What is dabbing? / Is Kodi legal? / How to open a jar? / Is Donald Trump the antichrist?

NORTH DAKOTA:  When is NFL Draft? / How to get a passport?

OHIO: What is feminism? / What is the best dog food? /  Is pot legal? / Am I a republican? / Do I have to pay taxes? / Was Jesus white? / Will North Korea attack?

OKLAHOMA:  Is Obama muslim? / Why do dogs eat grass? / Why are gas prices so low?

OREGON:  Should I move to Portland? / Who is Ammon Bundy?

PENNSYLVANIA:  Am I gay? / Is Bill Cosby a rapist? / When is X-Files? / What is vaping? / How to write a check? / Why are people gay? / What is Grindr? / Is Hillary Clinton going to win? / Why is my period late? / Why can’t I poop? / Do cats fart?

RHODE ISLAND:  Did Jay-Z cheat on Beyonce? / Is John Snow alive?

SOUTH CAROLINA:  What is transgender? / What is capitalism? / What is mercantilism? / What is OCD? / What is satire? / What is foreshadowing? / Is Google making us stupid? / Is he cheating? / Is Jesus God? / Is weed legal? / How to hack someone’s Facebook? / Where is my phone?

SOUTH DAKOTA:  Who let the dogs out? / Who killed JFK? / How to tie a tie? / How to use Snapchat? / Why is my poop green?

TENNESSEE:  Who killed Superman? / Who or whom? / Where do babies come from? / What is popcorn lung? / Is vaping safe? / Are unicorns real? / What is the clap? / What is the hottest pepper?

TEXAS:  Am I a lesbian?  / Am I cool? / Am I a sociopath? / How does sex work? / Who is the best rapper? /  Who named Pluto? / Who qualifies for medicaid? / Who was the best president? / Do I have herpes? / How to meet men? / What is gun control? / Where is the internet? / What is jock itch? / Where is hell? / Where is heaven? / Why do I sweat? / Where is Johnny Manziel? / When is flu season? / When is Jesus coming? / Is Russia in Asia? / Can I vote? / How to yodel? / Which Pokemon are you? / Why are people so mean? / Why are we here? / How to get rich quick? / How to be the man? / Who is Putin? / Why is my hair falling out? / Why is my tongue yellow? / Why is my tongue white? / Do girls poop? / Do zombies exist?

UTAH:   How many ounces in a pound? / Who moved my cheese? / What should I make for dinner? / What is my IP? / What is Pinterest? / What is quinoa? / How much wood would a woodchuck chuck? / What about Bob? / When is National Pancake Day? / How to kiss? / How to network? / How to pick a lock? / How to register to vote? / Which states are winner take all?

VERMONT:  Where is my mind? / How to write a cover letter?

VIRGINIA:  Why is Virginia for lovers? / What is emo?

WASHINGTON:   Who buys gift cards? / How many grams in an ounce? / What is Spam? / What is dim sum? / What is kombucha? / What is Reddit? / Is Comcast down? / Is Breaking Bad over? / Will Bernie win? / Can Bernie win? / Is Ted Cruz Canadian? / How can I help Syrian refugees?

WEST VIRGINIA: Are zombies real? / Who invented the internet? / Who died? / Who is Donald Trump? / How to lose weight? / What is normal? / What is pansexual? / When is Cinco de Mayo? / Is Facebook down? / How to last longer in bed? / Where is Chuck Norris? / Why is there a leap day? / Why are cats afraid of cucumbers?

WISCONSIN:  Who are the Koch brothers? / How to join ISIS? / When is American Idol on? / Is coffee good for you?

WYOMING:  What is Wyoming?

Create Great Slogans

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A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product or service.

Every day we see millions of messages and catchphrase everywhere from print media to online advertisements.
True, there are some slogans that we know by heart but millions of them have come and gone that we hardly ever noticed.
What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive “x” factor that makes us look twice.

According to the book “Creative Advertising” by Charles Whittier:

“A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it”

5 GREAT WAYS TO CREATE YOUR SLOGAN

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
  2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
  3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
  4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart through their creative and original tagline or slogan.
  5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

These are our top 26 global brand slogans. Make yours memorable!

Imax

Imax 77 Remarkable Slogans and Guidelines On How To Create Them

Volkswagon

Volkswagon 77 Remarkable Slogans and Guidelines On How To Create Them

Mac Pro

Mac Pro 77 Remarkable Slogans and Guidelines On How To Create Them

Harley Davidson
Harley Davidson 77 Remarkable Slogans and Guidelines On How To Create Them

3M

3M 77 Remarkable Slogans and Guidelines On How To Create Them

 Federal Express
Federal Express 77 Remarkable Slogans and Guidelines On How To Create Them

Playstation

Playstation 77 Remarkable Slogans and Guidelines On How To Create Them

Disneyland
Disneyland 77 Remarkable Slogans and Guidelines On How To Create Them

Adidas

Adidas 77 Remarkable Slogans and Guidelines On How To Create Them

Hallmark
Hallmark 77 Remarkable Slogans and Guidelines On How To Create Them

De Beers
De Beers 77 Remarkable Slogans and Guidelines On How To Create Them

Levi’s

Levi's 77 Remarkable Slogans and Guidelines On How To Create Them

Nike
Nike 77 Remarkable Slogans and Guidelines On How To Create Them

Nokia

Nokia 77 Remarkable Slogans and Guidelines On How To Create Them

Tag Heuer
Tag Heuer 77 Remarkable Slogans and Guidelines On How To Create Them
Sony
Sony 77 Remarkable Slogans and Guidelines On How To Create Them

Subway
Subway 77 Remarkable Slogans and Guidelines On How To Create Them

Aston Martin
Aston Martin 77 Remarkable Slogans and Guidelines On How To Create Them

Burger King
Burger King 77 Remarkable Slogans and Guidelines On How To Create Them

Visa
Visa 77 Remarkable Slogans and Guidelines On How To Create Them

AT&T
AT&T 77 Remarkable Slogans and Guidelines On How To Create Them

Nintendo 64
Nintendo 64 77 Remarkable Slogans and Guidelines On How To Create Them

Ebay
Ebay 77 Remarkable Slogans and Guidelines On How To Create Them

General Electric
General Electric 77 Remarkable Slogans and Guidelines On How To Create Them

Du Pont
Du Pont 77 Remarkable Slogans and Guidelines On How To Create Them

The National Lottery
The National Lottery 77 Remarkable Slogans and Guidelines On How To Create Them

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