The Psychology of Colour in Marketing and Branding

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Amazingly, colour has an influence that affects every aspect of our lives. So much so, that more and more incredible products are being developed to help colour blind people experience a sense of normality – when it comes to colour.   psychology of colour in branding

Colour is an element of our daily lives that we take for granted on every level. Colour affects our emotion, behaviour and even product choice. It is not surprise then that the colours we use on our logo’s and branding has a massive psychological influence.

Can you imagine if Coca-Cola was green or purple, or if Lego was all black? How differently would we respond to and use these products? Happy face enoji’s are not yellow because the designer liked the colour, but because if you use a good designer, you will know that most designers have spent considerable time learning and understand the psychology and influence of colour. Yellow is a happy colour!

Studies of the theory, both scientific and non-scientific, are aplenty.

The colours you choose to represent your brand are important because they will undoubtedly influence the message you are conveying.

 

brand recognition

 

Colour psychology is the study of hues as a determinant of human behaviour. Colour influences perceptions that are not obvious, such as the taste of food.

What are the happiest colours in the world?

 

 

Warm colours. Red, orange and yellow are next to each other on the wheel and are all warm colours. Warm colours often evoke feelings of happiness, optimism and energy. However, yellow and orange can also slightly irritate the eyes and red can increase a person’s appetite. Your designer should know when to incite the best of your emotions!

 

brands by colour

What do colours mean for brands?

Red – For Danger, Passion, Excitement & Energy

Orange – Fresh, Youthful, Creative & Adventurous

Yellow – Optimistic, Cheerful, Playful & Happy

Green – Natural, Vitality, Prestige & Wealth

Blue – Communicative, Trustworthy, Calming & Depressed

Purple – Royalty, Majesty, Spiritual & Mysterious

Many studies on the relationship between colour and branding reveal that up to 90% of snap judgements made about products can be based on colour alone, that colours influence how consumers view the ‘personality’ of the brand in question, and that the relationship between brands and colour hinges on the perceived appropriateness of the colour being the right ‘fit’ for the brand.

How do Colours Influence People?

 Red – Creates a sense of urgency, which is good for clearance sales

Blue – The preferred colour of men, tranquillity, and calm

Green – Associated with health, tranquillity, power, and nature

 Purple – Commonly associated with royalty, wisdom, and respect

Orange & Yellow – Cheerful colours that promote optimism

brands by colour

Brands by colour

Red – Creates a sense of urgency, (good for clearance sales, danger, intimidate action). Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

Blue – The preferred colour of men. It’s associated with peace, water, tranquillity, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common colour used by conservative brands looking to promote trust in their products.

Green – Associated with health, tranquillity, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-ageing products.

Orange & Yellow – Cheerful colours that promote optimism. Yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used too frequently.

Grey – Symbolises feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of colour or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

If you feel your brand can do with a colour-makeover, please get in touch. We know a thing or two about colour and branding. If you think you know someone who would enjoy our article, please go ahead and share it!

Call Karin on +44 (0) 1425 205403 and say hello.

4 Reasons Not Having a Social Media Strategy Can Hurt Your Business

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It’s hard to imagine that there are still businesses out there that don’t appreciate the power that digital marketing and social media offers.

It’s actually pretty common that a new business wants to get discovered and increase sales, but they don’t want to invest the time or money in a proper social media strategy. And while there are some great benefits to creating a successful social media strategy, not having one can really hurt your business.

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Speling Misstakes! eeerrrgghhh

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If you are dyslexic, I feel your pain.

Not many people know that I am horribly dyslexic. Seriously, it’s been a life long struggle. Not one that has ever resolved with a ‘happy ever after’ ending! When I was in the first year of school (a year earlier than other kids mind you), I discovered that I was in fact also completely ambidextrous. ‘Ooooh, that sounds fun’ – not!

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Infographic To Explain Content Marketing

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Infographic on content

 

Every illustrator needs an elevator pitch. Mine usually goes something like this:

“I’m an illustrator. I create visuals for social media and content marketing.”

Everyone knows an illustrator draws pictures. Nowadays, he does at least some of his work on a computer. And most people know “social media” refers to blogs and platforms like Facebook, Twitter, YouTube, etc. But what’s content marketing?

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Twiangulate

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Funny word huh!…. Not so funny when you get how powerful this little analysing tool is!

 

twiangulate

 

So what exactly is it?

It helps you to find common/biggest followers for any twitter user

Twiangulate discovers hidden tweeters, friends of friends (or friends of enemies), micro-influentials who only insiders follow… or sometimes just friends you haven’t yet seen tweeting.

But don’t we already have lots of ways to find tweeps?

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Getting more control over your Instagram ads?

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Just what you need to know!

If you are looking at Instagram advertising,  good chance you are already familiar with Instagram.  It’s a powerful social media that has launched many unknown food / fitness / product / fashion / travel…unknowns into digital stardom. As you would already know, Instagram only really works by app on your mobile device. Instagram was not designed for PC.

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‘Are Mermaids real?’ …and other top Google searches

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“How to get away with murder?”, “Who let the dogs out?”, and “Do cats fart?” were among other big questions…

So every now and then, we just feel like reading some mindless nonesense that is not going to add value to our lives.  Something that doesn’t stir an emotion that will take an emotional toll.  We just want to sit. Not think. Sort of like watching ‘The Middle‘ on TV. It’s funny, we can all relate, you don’t have to think (other than reaching for your cup of tea – if you are in England), you just laugh.

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